Figures of the Future

A campaign to re-engage teenagers with the LEGO® brand by giving them a platform to speak out on issues they care about, through the creation and personalisation of their own LEGO® minifigure.
    By doing so they are joining a virtual movement to rebuild the world, with every member of the movement being shown to the world on interactive digital billboards.
    ‘Figures of the Future’ gives young people a voice, helping them to raise awareness for the cause that matters to them most; by providing them with the opportunity to donate to a charity that supports that cause, they can make even more of a difference.

Entry for the D&AD New Blood 2020 

Campaign, Advertising, Website

(2020)