Figures of the Future
A campaign to re-engage teenagers with the LEGO® brand by giving them a platform to speak out on issues they care about, through the creation and personalisation of their own LEGO® minifigure.
By doing so they are joining a virtual movement to rebuild the world, with every member of the movement being shown to the world on interactive digital billboards.
‘Figures of the Future’ gives young people a voice, helping them to raise awareness for the cause that matters to them most; by providing them with the opportunity to donate to a charity that supports that cause, they can make even more of a difference.
Entry for the D&AD New Blood 2020
Campaign, Advertising, Website(2020)
![](https://freight.cargo.site/t/original/i/81d10c334f925bb39cfa9ebad8c7c7976f745d5de15bf2f57cf8bd47acc32059/lego-pic-1.jpg)
![](https://freight.cargo.site/t/original/i/239d325abf9d087251058d67bcca6ed2d79cab0d3f7c63b199385ec52ed76804/lego-pics.jpg)
![](https://freight.cargo.site/t/original/i/21d261b886333c582c2a74e18298d6931c082a6a63b51f60c48765c766e47876/lego-pics2.jpg)
![](https://freight.cargo.site/t/original/i/c531110056b347a51092a85122f2e9a7534db6a2ae80dd4324581c2bbdb7e3f7/lego-pics3.jpg)